The best way to showcase your business is a website. But what about social networks? Syncing a social media with the service your website offers can help your online presence be more visible.
Social media and your website should work seamlessly together to promote your online brand.
Social media is the key to marketing, as it provides a way to stay connected with an audience on a daily basis. It is an effective means of communication that simultaneously allows businesses to brand
themselves, develop personality and reach out to existing customers (to maintain loyalty) and potential new ones (to drive interaction and subsequent transactions).
More and more people around the world have come to understand the value of social media, and the growing audiences on these platforms are why businesses joined the social networking revolution in the first place: to be where the audience is. 800 million people and counting currently populate Facebook, around 40 million use Google+, 100 million people are actively tweeting, and over 100 million reportedly network (or have networked) on LinkedIn.
Social media integration will not only benefit your company’s marketing and branding efforts, but it can also help your SEO.